Jyl

JYL JOHNSON-PATTEE

Monetizing the Mission

THE Step-by-step Guide to Making the Money Roll on Your Site, Blog, or Business.

Social media enthusiast, mompreneur, cause marketer, and founder of Mom It Forward, Jyl Pattee has a passion for family, communication, and people…. and she’s built a ginormoulsy ( we are making that a real word for now) successful company out of it because she loves it.  And you can do the same with your passions!  Jyl shares with us:

  • How to monetize- yes, make money- while doing what you love!
  • The secrets to building revenue that rocks- online, and offline
  • The keys to attracting the big players to… play with you
  • The critical components of building a fan club and audience that always lines up to see you, buy from you, and share with you (Hint: It’s so not advertising!)

Connect with Jyl: Website, Twitter, Facebook.  CALL TO ACTION: Check out GNO, and “My World” to Better our Communities Globally.

Read about Jyl:

Jyl Johnson Pattee is the hostess of the weekly #gno parties on Twitter, which started in September 2008. She is a social media enthusiast, mompreneur, cause marketer, and founder of Mom It Forward. Combining a passion for communication and people, Jyl launched Mom It Forward in 2008 with the mission to “change the world one mom at a time.” Jyl’s dynamic approach to social media has enabled her to build, develop, and grow Mom It Forward into a reliable, active community of influential women in social media. Jyl is known as a “connector” who brings good ideas and people together both on and offline to make a positive impact for causes and brands through education and sharing of experiences.

Jyl offers brands direct access to the most powerful purchasing group—moms and women. Companies including Famous FootwearCrayolaOfficeMax andCampbell’s have engaged Jyl and Mom It Forward, Inc. for her social media expertise and ability to bring a brand into the online conversation in a fun, meaningful, and influential manner. Her results-driven approach has garnered impressive metrics for clients, significantly impacting their digital brands and social media audiences while converting these relationships into offline action.

Mom and Boys_Looking AwayBefore social media, Jyl worked for Franklin Covey as an award-winning writer and Senior Project Manger. As a project manager, she drove the design, development, and production of multi-million dollar training-related projects for Fortune 500 companies. Jyl’s strengths include her ability to identify and meet client needs and exceed their expectations. As Instructional Designer and Writer, Jyl led the conceptualization and development of instructional formats and approaches for training products. In alignment with her passion for words, Jyl has also worked as an advertising copywriter and newspaper reporter. An entrepreneur by spirit, Jyl also spent six years running a small business with her husband in Salt Lake City.

Her worldly view and desire to bring people together can be traced to the time she spent living in Germany, Ecuador, and Argentina. She not only represents and reflects these values in her role at Mom It Forward but has lived them throughout her life and career. Jyl holds a Bachelor of Arts from Brigham Young University and is fluent in Spanish. She is a passionate mother of two young boys and a wife of a slightly older one.

A few of her favorite things include:

  • Connecting and and making new friends
  • Having fun with her family
  • Reading (she’s in two book clubs)
  • Eating large amounts of cheese
  • Traveling (she’s been to 32 countries and 43 US states)
  • Playing the piano
  • Girls’ Night Out (of course!)
  • Meeting people of all walks of life and learning about their differences and similarities!